For 80 years, Smokey Bear has shared his knowledge and wisdom about how everyone can help prevent wildfires. Reflecting on that legacy, we look back through the decades and show how Smokey Bear has always been within us all.
Main 60sec Spot
Longform
Decades OOH
Collaborated with illustrator Sam Gilbey to create three decade-inspired posters (50s, 70s, and 80s) for Smokey's 80th anniversary, adapting the illustrations into numerous digital assets like social posts and banners, as well as OOH and print materials such as billboards and newspaper ads, for a cohesive full 360 campaign.
